Product Categories

  Albies & Bonito
  Striped Bass
  Bluefin Tuna
  Lake Trout


Hogy Mission Statement:

To lead the industry in technique-specific products measured against effectiveness on large fish and product durability.

We evaluate each existing product every year for improvements. We exhaustively test each new product we bring to market. We rely on our customers, pro staff and our own experience to improve and innovate. Quality is our obsession; we never compromise for price; anywhere along the chain.

Products by Fishermen

Our pro staff pro staff tests our products (new and old favorites) everyday in the field. Our demanding customers are passionate about our products and give us tremendous amounts of feedback. Lastly, Hogy is run by fishermen who actually fish - a lot.

Needless to say, there's much attention to what we make at Hogy Central.

We launch products when they are ready. Sometimes sooner than we thought. Sometimes much later. Not sticking to a schedule lets us do what's right for the product, not for the annual buying cycle that's common practice in the industry.

Marketing and Advertising

We've been around almost 10 years now. People know who we are and what we do. That's why we can cut all print advertising in 2015 and we will repoint 100% of previous budget to product development, enhancement and education. Fishermen buy what works and we'll work tirelessly to make "what's working" work better for you.

Hogy's History

Hogy Lure Company was founded by Capt. Mike Hogan who designed each product in the field. Capt. Mike has fished all over the country and has developed products and techniques along the way, all with big fish in mind.
We started in 2004 when I left my office job in Boston and moved back to Cape Cod in order to get closer to fishing. I began running inshore and offshore charters again, focusing on trophy class fishing. I don't use live or dead bait, so I found myself needing baits for very specific situations to compete with live bait anglers. As a result, I saw a demand for large-style soft baits that mimicked the larger larger baits.

I was trying to imitate. I spent many months working on the special blend of soft plastic and finally came up with the current plastic blend that we use today. I immediately saw how effective large soft baits were both inshore and off-shore. I never intended to bring the new lures to market, I used them on my charters and gave them to my friends who referred to them as "Hogys".

My first experience selling Hogy Lures was at a sportsman show in Massachusetts. I remember the mountain of softbaits I had on the table I set up. I didn't even have packaging. Much to my great pleasure, I sold out by early afternoon the first day. The same thing happened at the following show in Rhode Island. It was then I knew I was on to something. In 2005 we incorporated and later filed for a patent that we finally received in 2009.

In 2012, we launched our sister brand, Standard Issue Tackle, which carries the tag line: "Classics Made Better". The idea behind Standard Issue Tackle, was to bring Hogy's innovation and commitment to quality to products that have been around for a while. Today, Standard Issue Tackle (commonly known as SI Tackle) offers leading products both inshore and offshore. SI's best sellers are the Perfect Tubes, Epoxy Jigs, Heavy Minnows and Flexi Bars.

We have sold Hogy Lures and Standard Issue Tackle to anglers in all 50 states and in 32 different countries. Even though we are much bigger now than just a "guide with a table" we still hand-pour soft baits with top grade plastic, rig our products with the best components from around the world and our commitment to quality is as important to us as it was on day one.